CMO Council Study Finds Blind Spots in Delivery of Go-to-Market Materials
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The 50-page “Competitive Gain in the Demand Chain” report includes detailed findings of over 260 marketing executives and in-depth qualitative interviews with over 267 executives from brands including Advance Auto Parts, Allergan, Hershey, MGM Resorts, Oracle, Subway, and T.Rowe Price. The online quantitative audit was conducted in the third quarter of 2010, with findings collected through November 2010. To download the full report or complimentary executive summary, visit www.cmocouncil.org/resources/form-competitive-gain.asp.
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