CMO Council Study Finds Blind Spots in Delivery of Go-to-Market Materials
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According to the report—entitled “Competitive Gain in the Demand Chain”—many marketing executives admit they have never assessed demand chain performance, nor given it high priority within the marketing operational mix. This may be contributing to the belief, expressed by 80 percent of respondents, that their organization is not efficient or effective enough in provisioning all of the demand chain.
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