CMO Council Finds Marketing Materials are Hoarded Due to Ineffective Supply Chain
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“Marketing is not leveraging advanced technologies and process improvement standards to ensure that the materials that are being developed are making it to the intended audiences, whether internal or external to the organization,” said Mike Perez, vice president of Marketing and Business Development for Marketing Supply Chain experts, NVISION. “The reality is that even the best message in the world can be negated by poor delivery. Marketers have the opportunity to further align with sales by looking at the operations of the supply chain that provision the front line with the right materials, through the right channels in a time frame that can best impact the sales process.”
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