CMO Council Finds Marketing Materials are Hoarded Due to Ineffective Supply Chain
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(Editor’s note: Here’s an item we missed last week, but thought was interesting enough to still be worth sharing.)
PALO ALTO, CA—Feb. 22, 2011—Lack of confidence in the marketing supply chain appears to be a major contributor to the hoarding of marketing materials by sales executives. According to the results of new a CMO Council study, nearly one in two sales executives over orders critical marketing support materials by as much as 25 percent per order.
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