CMO Council Finds Marketing Materials are Hoarded Due to Ineffective Supply Chain
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
• Materials not being available in time for a product launch (29 percent), and
• Damaged materials (13 percent).
One key issue stems from where and how sales executives are able to access content, as the majority of sales executives rely on e-mail requests to a field or corporate office to request materials. However, access channels to these materials only received marginal ratings, as 42 percent believed the systems were hardly effective or efficient.
0 Comments
View Comments
Related Content
Comments