Wow! Closed Gate, Snake Fold Hybrid: 60-Second Fold of the Week
This week's featured format is a brilliant pocket folder and hybrid brochure design by the in-house design team at John Deere. The piece was created as a special marketing kit that would be sent to dealers in limited numbers to give out to key clients.
A clever mix of the Closed Gate Fold and the rare and exotic Snake Fold, this package offers an exciting reveal (and a $50 gift card). Produced with skill by HM Graphics of Milwaukee, Wisconsin, we think you'll love this week's marketing package.
How was the Closed Gate, Snake Fold Hybrid Marketing Kit produced?
Folding Style: Gate Fold/Snake Fold Hybrid
Design: John Deere in-house design team
Printer: HM Graphics, Milwaukee, Wis.
Paper: 20 pt. and 16 pt. C2S
Size: Pocket folder: 8.5x9.75˝ folded, 20.25x17.75˝ flat; Brochure (odd shape): 8.25x8.25x9.5˝ folded, 25.25x23.25˝ flat
Production: Printed offset with flood aqueous coating. 2,200 qty.
Finishing: Diecut, score, hand fold, glue, attach gift card
Budget Rating: Moderate - High
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.