Clever Box Pop-Up Format Mailer – 60-Second Fold of the Week
This week, the spotlight is turned on Cedar Graphics in Cedar Rapids, Iowa, for a very clever box format pop-up solution that was completely automated. The self-mailing piece, designed by PK Network in NYC for client Mediacom Business, uses bold colors and a dimensional skyline for maximum impact—however, the magic is in how it's made. Watch as Trish takes this surprising, one piece pop-up apart to show how it was done. Great stuff!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.