Cheap Step Folds for Brochures: Fold of the Week
I’m a huge fan of stepped formats, and I’ve shown many, many variations on the show over the years. However, some can be tough to machine fold, which really adds to the production cost. But not this one!! I’ve got four different low-budget Stepped Double Parallels to share with you, and I think you’re really going to like them.
What’s super-cool about this week’s fold:
- This is a simple modification to a classic Double Parallel fold (in-half and in-half), and it’s achieved by adjusting the placement of the folds.
- The Stepped Double Parallel is very easy to set up and run entirely by machine—whereas some other stepped formats (although exciting) can be very complex and more expensive to produce.
- Steps are a great way to draw attention and add interest, and this is a cheap-and-chic way to do it!
You don’t have to spend a lot of money to create something unique and engaging—and I hope these four examples inspire you to try the Stepped Double Parallel on an upcoming project.
How are the Cheap Step Folds for Brochures produced?
Folding Style: Stepped Double Parallel
Sample #1: Printing & Graphics Assoc. MidAtlantic
Sample #2: Design - Kelsey Grafton
Sample #3: Seasons Pizza
Sample #4: Gardens Alive, Inc.
Paper: ~80 lb Text
Finishing: Machine Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.