Cheap-n-Chic Gate Fold Tri-Fold Hybrid Brochure - 60-Second Fold of the Week
Are you ready for an inspiring Fold of the Week "Low-Budget Wonder?" This is a great one! This sample was sent to us by our friends at Standard Finishing Systems. This clever little hybrid brochure for the non-profit organization Boston Harbor Island Alliance merges a Gate Fold with a Tri-Fold for maximum style and impact (and a minimum marketing spend).
The cover offers a fun little sneak peek at a beautiful image of the harbor. It becomes immediately obvious that you should explore further and open up the curious horizontal gate fold to reveal additional content on the exterior poster spread. After you've explored the exterior, fold it back down and the format presents as a Tri-Fold, which has a lot of real estate on the interior for additional information.
You're going to want to keep this format in your short list for upcoming projects!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.