CATALOG & MAGAZINE PRINTING OUTLOOK — TURNING THE PAGE
Cleaning Up Mailing Lists
Address hygiene will be even more critical than in the past, as the USPS takes a tougher stance on undeliverable mail. NCOA processing, carrier-route coding, ZIP code correction and the like will become a necessity.
Quebecor World recently announced a transformation plan for its U.S. catalog platform to better position the company for future success in this segment.
The catalog transformation plan includes investments in new press and bindery technology, as well as the relocation of existing assets to Quebecor World’s facilities in Jonesboro, AR, Merced, CA, and Corinth, MS.
Central to the plan is the transformation of the Corinth plant into a dual-process rotogravure and offset catalog facility. Quebecor World will be installing additional gravure, offset and bindery equipment to expand and improve the facility’s capabilities to provide complete print solutions to retailers and branded goods companies that employ catalogs as important sales and marketing tools.
“Catalog customers are demanding shorter cycle times, quality products, timely delivery and the efficient use of raw materials,” notes Brian Freschi, president, catalog, retail insert and Sunday magazines. “This transformation plan will deliver complete print solutions to our customers, as well as provide scale to reduce cycle times and maximize distribution savings by utilizing state-of-the-art equipment to reduce paper waste while producing a high-quality product.”
The restructuring will result in the closing of a printing facility in Elk Grove Village, IL, and a bindery operation in Bensenville, IL. This will affect approximately 400 employee positions.
The closures are expected to be completed during the first quarter of 2007. The company expects to create an additional 75 positions at its other facilities to accommodate additional volume.
Overall, RR Donnelley is approaching the 2007 catalog campaign cautiously, Zengo stresses. He has already witnessed several catalogers successfully brand and sell across various channels, and he expects them to continue seeking the best mix of the Internet, catalogs and retail. Zengo believes the Internet and the printed catalog are complementary entities.