Getting the Scoop in Israel —Sherburne
The company has built a significant database tracking print quality, including defects, and color quality and consistency, including banding, which was a huge problem in the early days. That helps them in both improving the product and in troubleshooting customer products.
One example is the banding ruler HP Indigo provides that tells customers how to fix specific banding artifacts that might occur.
While the trip to Israel was a once-in-a-lifetime experience for me, and the historical nature of what we were able to see in the country was amazing, I also found the visit to the two HP Indigo sites very worthwhile. PI
About the Author
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. She was recognized as a 2009 Woman of Distinction and was awarded the 2009 Thomas McMillan Award for excellence in journalism. Sherburne has written six books, including "Digital Paths to Profit," published by NAPL; and, most recently, "No-Nonsense Innovation: Practical Strategies for Success," written with Bill Lowe, the Father of the IBM PC and available on Amazon. She can be reached at Cary@SherburneAssociates.com.