Getting the Scoop in Israel —Sherburne
Less Sales, More Pages
The division showed an operating profit of $960 million in its most recent reports, representing 17 percent of revenue. Interestingly, the Indigo digital press page volume was up 16 percent (through the first half of 2009), indicating that while it is harder to place new units, Indigo owners are generating increasing volumes on presses already in place.
For the second half of 2009, Bar-Shany indicates HP Indigo's focus was on the launch of the Indigo W7200 with SmartStream Director workflow and a Creo DFE; gaining net new Indigo 7000 users; ramping up sales and manufacturing on the Indigo ws6000; and, of course, planning for IPEX 2010 and Drupa 2012. Throughout the visit, we heard a great deal of emphasis on ensuring that all systems were fully engaged to address "peak season."
For many HP Indigo customers, especially those who produce photo-related products, peak season is the November/December time frame. It is critical to keep machine downtime to an absolute minimum during any peak production period.
We met a dedicated team of people whose mission is to make that happen. The testing center in Rehovot has 19 presses and produces more than 70 million impressions (20 million sheets) of print annually in support of its customers, application development and testing of new products and features.
In 2010, Indigo plans to continue its focus on page growth, especially ongoing conversion of offset and flexo pages to digital, and keeping the focus on applications that are particularly suited for digital production. IPEX 2010 and Drupa 2012 will stay firmly on the radar, and the company is planning its support for Dscoop 5 in Dallas in February. Bar-Shany indicates that HP Indigo will have the largest stand of any exhibitor at IPEX.
Many years ago, Benny Landa, the founder of Indigo, said, "Everything that can become digital will become digital. Printing is no exception." In 2008, Indigo presses produced an estimated 10 billion pages. The company's aggressive goal is to increase that by a factor of 10 to 100 billion pages by 2016.