Are QR Codes for Real? —Sherburne

First, you might be wondering what the heck a QR code is. Simply stated, QR codes are high-density barcodes that are readable by cell phones and simple PC cams. Recipients can quickly and easily interact with the QR-enabled documents they receive or see by pointing their camera at the QR symbol.

They are then instantly connected to a QR-encoded Web page without having to remember any information or type in numbers and promotional codes. The Web page could be a sales video, a coupon or a product promotion encoded with the specific recipient's demographic profile. It could even be a PURL.