Capital Investment in a Recovering Economy
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Joe Truncale
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• Four-or-more-color lithographic presses will be a priority over the next three years or were a priority over the last three years for one-third of our research group and for nearly half with sales above $20 million. Of course lithography’s share of our industry’s revenue has been declining for a decade. And no turn around in the economy—no matter how robust—is going to change that. But lithography is still a $40-$50 billion market.Who’ll get the lion’s share of that work? The most efficient, the most productive, and the most adept not at printing but at putting print to work for their clients. Everyone else will have to fight it out for what’s left.
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