Joe Truncale

Let’s face it. The printing and graphic communications business is among the most dynamic and constantly changing industries anywhere. Technology, competition, pricing pressure, commoditization and the constant need to do more for our customers combine to make a typical day for any printing executive, well, anything but typical.

“In this economy and technological age, a bad decision can put a company out of business.” That’s how one participant in the NAPL Capital Investment Study puts it. He’s right, of course. Margins for error are shrinking across our industry. And while the return to making the right capital investments is greater than ever, so is the cost of making the wrong ones.