Camp CMS Boosts Websites –Farquharson/Tedesco
The Main Course: Blogs Establish Your Company as a Helpful Knowledge Resource. Knowledge isn't just power, it's authority. A weekly blog or topical video series, posted on your site's home page or on a separate page (preferably both), can help demonstrate your technical acumen. With our recommended Web development tools at your side, uploading a written blog post along with images, video or outside links is simpler than spaghetti and meatballs.
4 p.m. – Scavenger Hunt: CMSs Are Search Engine-Friendly. Thanks to content management systems, prospects will no longer need a map and flashlight to find your Website through search engines. Search engines prioritize recently-created content, and a CMS helps ensure that your site stays fresh. CMSs can also make it easy for you to index your site with image tags, simple URLs and other SEO-boosting attributes. Some content management systems are even stocked with a variety of free SEO-boosting plug-ins. The bottom line: CMSs don't just help create fresh content, they help drive visitors to it, as well.
8 p.m. – Evening Campfire: A Pow-Wow on Content Creation. We promise not to break out the guitar and bust into a rousing chorus of "Kum-ba-ya" (unless you want us to). Don't minimize the importance of content creation. Thanks to the Web tools described above, keeping a Website frequently updated with content can be relatively painless for printers.
Yet one question remains: How will your company create this compelling content that will engage visitor interest? Since CMS tools have reduced the moolah required to maintain an effective business Website, savvy printers may consider investing their marketing dollars with a strategic content-creation resource instead. PI
—Bill Farquharson, T.J. Tedesco
About the Authors
Bill Farquharson is the president of Aspire For (www.AspireFor.com). His Sales Challenge can help drive your sales momentum. Contact him at (781) 934-7036 or e-mail firstname.lastname@example.org. T.J. Tedesco is team leader of Grow Sales, a 15-year-old marketing and PR services company. He is author of "Playbook for Selling Success in the Graphic Arts Industry" and five other books. Contact Tedesco at (301) 294-9900 or e-mail email@example.com.