Camp CMS Boosts Websites –Farquharson/Tedesco
10 a.m – Exercise: Trim CMS Development and Maintenance Costs. Before we begin, swim one lap around Lake WannaWebsite for every dollar you may save by switching from a site managed by a dedicated Web resource to a CMS-based site managed yourself. Just kidding; you'd be swimming until 2 a.m.
A main purpose of content management systems is to allow those who can use computers, but can't tell HTML from hexadecimals, to create, place and manage Website content with ease. With CMS tools, a programmer creates the site's structure—the headers, images, navigation bar, etc.—independent of each page's content. The content can then be easily filled in by the user via a publishing tool that's about as easy to use as MS Word.
Because your site can now be edited by non-technical users, paying a Web developer to maintain it may no longer be necessary. In fact, your investment in a technical Web development resource can feasibly end the day your site goes live. Why not use the money you save to pay for some swimming lessons?
1 p.m.– Lunch: Fresh, Piping Hot…Web Content. No bug juice here; just fresh, appetizing Website content. Content management systems allow authorized contributors to your site to create, edit and place Web content in a variety of forms—a tip-of-the-week box, a blog post, a news release.
With so many ways to update your site in relatively little time, it's possible to produce fresh site content daily. Updating your site frequently will emphasize to visitors that you're a forward-thinking company on the move.
Here's the menu for today's Camp CMS content buffet, which will help keep your site (and your visitors) sated:
The Appetizers: News Items Display Your Industry Prominence. Whether it's a trade media appearance, a press release announcing an equipment upgrade, or simply a piece of important industry news, there should be a new announcement posted on your site whenever possible. Keeping your site's pages filled with this timely information will emphasize that your company has its finger on the industry's pulse, which is way better than a finger in the communal salad bowl.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.