Why Buyers Don’t Return Calls
I want to tell you about a response I got to a LinkedIn question I posted in a buyer’s group: Why don’t buyers return phone calls? One respondent posted a memorable comment. He told me that he gets 60 voicemail messages a day. He said, “If I returned every call and gave everyone five minutes, that would take five hours of my day, every day.”
He went on to make an even more interesting comment: "I go through and listen to every voicemail message. But if they tell me that they’re going to save me money, I delete the message immediately. Everyone says that. The ones that I listen to are the ones where the caller tells me he or she is going to save me time. Time is what I value the most and that’s what gets my attention.”
That last part stuck with me.
What can you say in your voicemail that differentiates, shows your professionalism and speaks to the interest that buyers (and everyone, really) have in improving efficiency and productivity?
Answer that one, and you won’t ever leave another voicemail. People will be calling you!
To talk about what I can do for your sales team in the form of a live presentation, workshop, or individual training, either call or hit this link and jump on my calendar.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.