Butler Street and NAPCO Media Announce the 2018 Best of Print & Digital Winners
ATLANTA and PHILADELPHIA - February 2, 2018 - Butler Street, a management consulting, training and research firm and the industry’s leading provider of client loyalty and retention programs, today announced its 2018 Best of Print & Digital Award Winners. NAPCO Media, Printing Impressions and Print+Promo sponsor this program in conjunction with Butler Street to provide benchmarking data and growth plans for the industry. Winning companies are selected based on their Net Promoter Score (NPS) - which has been widely regarded as the most accurate leading indicator of client loyalty and future revenue.
The 2018 Best of Print & Digital Award Winners are (in alphabetical order):
- Cooley Group Inc., Rochester, N.Y.
- Drummond Press, Jacksonville, Fla.
- Inspired Results Inc., Portland, Ore.
- Label Art, Wilton, N.H.
- Modern Litho, Jefferson City, Mo.
- Pii (a Taylor Corporation company), Bloomington, Ill.
- Sunbelt Printing, Marietta, Ga.
- Superior Business Solutions, Kalamazoo, Mich.
- Wise, Alpharetta, Ga.
To qualify for the award, companies must have received an NPS score of at least 40 in conjunction with a minimum customer response rate. There is no limit to the number of companies that can earn this award however, only the top scoring companies in the print industry achieved this distinct honor.
“We more than doubled sales in our territory in 2017 with strong margins. We consistently use our teachings from Butler Street to secure this growth and the starting point was NPS. It gave us the insight into where we had the most opportunity and feedback to ensure we were focused on customer needs and wants. Our referrals are higher than ever!” said Karie Ballway, executive VP of the Cooley Group.
The average Net Promoter Score for this year’s winners is 70.3, an increase of eight points over 2017 and 17 points over 2016. The winners of the Best of Print & Digital program set a high standard for the print and digital industry and their results substantiate the value of using NPS.
"Net Promoter Score surveys continue to prove the link between frictionless customer experience and organizational growth,” said Mike Jacoutot, Butler Street’s founder and managing partner. “This year’s Best of Print & Digital award winners have figured out how to consistently deliver on customer needs and wants and are being rewarded with high customer loyalty.”
“I could cannot speak highly enough of Butler Street and the team that executes the NPS surveys. Working with Butler Street to execute our annual NPS survey is a non-negotiable at Inspired Results. The survey has become both a benchmark we hold ourselves to and a source of pride for our employees,” shared Amy Tiller, president, Growth at Inspired Results Inc. “The information we receive from our NPS is invaluable in running our company. The insights and expertise that Butler Street provides has had a direct ROI in growing Inspired Results.”