Self-Mailer with Built-In Tipped-On Coupon: 60-Second Fold of the Week
Sometimes, the wow-factor is in smart production techniques that make great solutions attainable for all.
This week's spotlight is on a simple tri-fold self-mailer that has a secret — and the secret is ... well, you'll have to watch the video (gotcha!), but there's a brilliant trick to how that coupon ended up on the inside front cover of the mailer.
This production idea, from Outback Steakhouse, is great for delivering coupons, membership cards and tickets on a budget (and with style!). We think you're going to want to find a way to use this super-cool idea.
Project Credits and Specs:
Folding Style: Tri-Fold
Client: Outback Steakhouse
Paper: ~100-lb. Smooth Coated Cover
Size: Flat: 6.5" x 14"; Folded: 6.5" x 4.75"
Finishing: Die score/perf, Inline Fugitive Glue
Budget Rating: Low – Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive atwww.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
