Bloomberg Businessweek to Increase Rate Base to 980,000 Subscribers
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“Bloomberg Businessweek has been consistently growing and we’re building on this strong momentum and reader demand to expand our audience in the European and Asian markets,” said Bloomberg Businessweek President Paul Bascobert. “We’re excited to be able to provide our readers and advertisers with new, regionally-focused products by tapping into Bloomberg’s incredibly vast global network of editorial staff. Our ability to raise the rate base is a strong indicator that our investments in the brand are paying off.”
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