Bloomberg Businessweek to Increase Rate Base to 980,000 Subscribers
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NEW YORK—Aug 1, 2011—Bloomberg Businessweek announced that it will expand its reach in Europe and Asia with two new regional editions and raise its rate base from 900,000 to 980,000 in early 2012. Continuing the momentum of strong growth in ad revenue, paid circulation and global coverage, the magazine will leverage Bloomberg’s reach to deliver advertisers an even wider, more global audience and give readers more locally-focused content.
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