Bloomberg Businessweek to Increase Rate Base to 980,000 Subscribers
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Bloomberg Businessweek has seen a strong pattern of growth since relaunching in 2010 and the rate base increase and new regional editions further demonstrate its commitment to continued investment. The global edition of Bloomberg Businessweek posted a 16 percent increase in advertising pages year-over-year in the first half of 2011 (according to the Publishers Information Bureau) and the addition of 37,000 individually paid subscribers in the second half of 2010, which was up 7 percent vs. the prior year (according to the Audit Bureau of Circulation). The magazine has also revitalized local-language editions in Chinese, Thai, Indonesian, Turkish, Arabic and a new Polish-language edition will launch later this year.
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