Watch this week's Short Attention Span Sales Tip here.
Good morning!
The best way to up your sales future is a visit to your sales past.
Regardless of your level of sales experience, your success came from following a recipe. You made quality calls on good prospects, following a process with diligence. These are the sales fundamentals. But what comes next?
I’d imagine you’d like to sell more and generate significant growth. You want to get to your next level. While there are several elements to focus on, there are none more important than a trip back to those sales fundamentals:
- Target Market – Know who you serve best. Identify your sweet spot and trim poor-fit clients.
- Call Quality – Ask better questions. Stop quoting blindly. Uncover the “why” behind every project.
- Process – Build a multi-step outreach system (calls, emails, samples, LinkedIn).
- Diligence – Follow up more often and more creatively. Five contact attempts should be the minimum.
Great reps don’t outsmart the process. They out-execute it.
Is that enough or do you want more? Bill Farquharson’s Sales Vault includes an entire learning track on getting you to your next level. Find it at salesvault.pro/next-level-sales/ or call Bill @ 781-934-7036
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.





