Angled Iron Cross Gift Wrap Catalog Mailer: 60-Second Fold of the Week (Video)
It's Christmas in June here at Foldfactory! This week's selection is a really fun catalog wrap mailer from Toys "R" Us. The mailer was sent around the holidays and it was designed to look just like the neatly-tucked ends of a wrapped gift. Fugitive glue holds the angled panels of the iron cross wrap tightly closed so the much-anticipated catalog can get through the mail in perfect condition.
The outside is decorated like gift wrap, and the interior provides lots of real estate for bold imagery of the season's most popular toys! This strong and versatile wrap holds an 80+ page catalog with style. This gift wrap format is a great idea for any occasion, we think. Enjoy!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.