Xerox Honors Keiger Printing With ‘Best Of Show’ 2007 Printing Innovation Award
CHICAGO—Sept. 10, 2007—Sometimes showing off can be a good thing. Keiger Printing created a sample book showing off its printing capabilities that not only led to new business, but also the top award in a national competition held by Xerox Corporation (NYSE: XRX).
Keiger beat out more than 500 entries to take the “Best of Show” honors at the 2007 Printing Innovation with Xerox Imaging Awards.
The PIXI competition recognizes innovation and excellence in digital printing applications. This year marked the first time Xerox held one worldwide contest instead of separate regional contests. Keiger Printing, a commercial printing company in Winston-Salem, N.C., won for its “Digital Imaging Sample Book” submission, created to increase awareness of Keiger’s capability to run a variety of paper stocks, finishes and colors on the Xerox iGen3™ Digital Production Press. Keiger is also a Xerox Premier Partner, which is a global network of 635 Xerox-equipped, digital print services providers.
This year’s PIXI Awards competition attracted entries from around the world including entries from the United States, Canada, Brazil, India, Turkey, Saudi Arabia and Norway.
Keiger Printing’s winning sample book did more than just demonstrate the capabilities of the iGen3 press. It also generated ideas for the company’s clients, increasing the number of requests for innovative digital print jobs. Using different paper stocks and finishes, the book demonstrated the breadth of options beyond smooth white paper.
“With this marketing piece, the paper became an element of design, dispelling doubts about any perceived limitations of what can be done on a digital press,” said Louis Crockett, president, Keiger Printing. “The iGen3 press has truly broadened our digital capabilities. Our self-promotional collateral has proven to be a great marketing tool not only for us, but also for our business partners.”
First, second and third place awards were presented in four categories: collateral, digital books and manuals, direct mail and promotional/transactional. Awards were presented to the print provider, creative agency and client to reinforce the importance of partnerships in the creation of digitally-printed materials. PIXI Awards were also presented for best of region, most innovative use of Xerox technology and the best use of Xerox supplies.