An AppleTalk - On Thinking Different
From our talks with prepress and commercial printing professionals, we know that they need six technological keys to unlock productivity: better color management; better PostScript performance; better font usage; more stability and performance from their networks; ease of configureability and support of their networks; and a highly automated workflow."
How is Apple reacting to these six key needs within the graphic arts? And will Mac 0S X hit all the marks?
"In Mac OS 8.5, we've revved up ColorSync, now supporting more color modules than ever. Also, AppleScript is five times faster and easier to operate.
Major software developers, including Adobe Systems, Macromedia and Quark, have already pledged support for Mac OS X, the next-generation evolution of Mac OS that's expected to be available this fall. Mac OS is continuing to evolve. Apple has the fastest PostScript driver in the world; we've been working on it 11 years with Adobe. Of course, Apple has been a big supporter of PDF, Adobe's Portable Document Format. Mac OS X will offer full PDF support. Mac OS X's internal-spooler file will be PDF, creating PDF files on the fly—removing the PostScript error potential. We are working very closely with Adobe and other vendors to make sure this PDF absorption into Mac OS is as robust and bug-free as possible."
What do you think of Steve Jobs?
"If there is any question in anyone's mind why or how Apple made its turnaround from its downswing in 1996-97 to its strong showing as we welcome 1999, the answer is obvious. Steve Jobs came back to Apple.
In 1996, the industry was reporting that Apple was in a total death spiral. Then Steve comes back. Next thing we know, we're back on a mission, we're moving toward straight profit quarters and launching new products.
Apple's stock has tripled since Steve's been back. He has undoubtedly restored Apple to its role as the industry innovator—making tools for people who think different, creative people, especially in the publishing environment."