PIB: Consumer Magazine Ads Up Slightly in 2011
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• Another growth category for magazines, toiletries and cosmetics, showed a 9.5 percent gain in print ad revenue and a 3.8 percent boost in ad pages in 2011. The most significant contributors to the category were ads for makeup, perfumes and hair styling products.
• The apparel and accessories category experienced a 9.7 percent surge in revenue and 5.5 percent rise in pages partly due to ads for jewelry, watches and footwear. The category recorded a notable influx of ad dollars from luxury brands.
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