PIB: Consumer Magazine Ads Up Slightly in 2011
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“There were pockets of strength in some categories for full-year 2011. Advertisers in the apparel, cosmetics and financial sectors increased their magazine marketing spend last year. Magazines were negatively impacted by the food sector in 2011 as rising energy and production costs in the food industry resulted in a decreased overall advertising spend. Similarly, magazines were also affected by a decline in overall advertising spending in home furnishing and supplies, a result of the soft housing market."
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