PIB: Consumer Magazine Ads Up Slightly in 2011
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PIB advertising revenue and pages grew in three major advertising categories in full year 2011:
• Financial, insurance and real estate posted the strongest gains for the year, logging double-digit increases in both PIB revenue (19.4 percent) and ad pages (12.7 percent). The category was bolstered by banks, investment firms, credit card companies, insurance providers and even a handful of realtors, despite continuing softness in the real estate market.
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