Large-format Printing — Size DOES Matter!
In fact, it is surpassing Carter’s expectation. He discloses that, virtually as soon as the press was installed (in July 2004), business increased so much in volume that the company had its “biggest month ever in terms of volume.” The printer’s annual sales increased significantly the first year, and business has been growing at a record pace ever since.
Ambassador Press, like Carter Printing, is a mid-size printer (78 employees) that was competing with larger, commodity printers. It wanted to branch out into other printed products to differentiate itself from the crowd. So, Ed Engle, president and second-generation owner, set out on a quest to conquer the doldrums of the 40˝ press market and expand his business into bigger, better things.
He bought a six-color, 64˝ KBA Rapida 162. With its newfound large-format capabilities, the Midwest printer set out to break new ground by breaking into new niche markets. Point-of-sale and point-of-purchase materials, floor graphics, jumbo posters, jumbo wraps, plastic signage, UV printing, and retail and cosmetic packaging are just some of the products Engle’s facility is now manufacturing.
“Not only are we running a larger size press, but we’re running other substrates like plastic, and coatings such as hybrid and UV, as well as aqueous spot coatings for plastic packaging. We can run up to 48-pt. board (vs. 24 pt. before).”
To support the new large-format press, Engle’s investment also included a new platesetter and prepress system, and paper handlers and page turners…and a new sales staff, one with experience in selling large-format products.
The sales team’s job is made easier by the fact that, as Engle explains, “the quality and consistency of the large-format KBA press has been right up there. We’re extremely pleased with the print quality, retention of color, sharpness of print—everything. Our 64˝ press prints and holds color as well as a 40˝ press.