Large-format Printing — Size DOES Matter!
Some printers didn’t “catch” the large-format fever, they started it.
York, PA-based Strine Printing is one of North America’s largest commercial, packaging, display and specialty products printers. It’s also one of the first printers to stake a mega claim in large-format sheetfed technology. It’s been running these sizes of presses since 2001 and hit paydirt almost immediately.
Last fall, Strine bought a new seven-color, 64˝ Roland 900 XXL, and it, too, has been running at near-capacity since it was installed. The press is equipped with a double coater, an extended delivery and fully automatic plate changers. This ultra high-tech press is bridging the gap in Strine’s ever- growing inventory of large-format equipment, further expanding the company’s XXL business.
Strine already had three MAN Roland large-format presses: two six-color, 56˝ Roland 900 models and a six-color, 73˝ﾝRoland 900 XXL with coater. The trio of presses were running around the clock, and the addition of the new 64˝ press enables Strine to continue the three-shift, 24/7 momentum.
Interestingly, Strine Printing execs originally didn’t expect the large-format business to take off like it did. So, they had no idea they would be installing another XXL press a year after their 73˝ machine was added. The extra capacity of the 64˝ Roland 900 was needed sooner, rather than later, explains William Kirk, president of Strine Printing. Also, he notes, the 64˝ press was the perfect fit between its existing 56˝ and 73˝ press formats.
Diversify and Multiply
The 64˝ Roland 900 XXL was purchased to diversify Strine’s product offering to its existing customer base, as well as gain entry into new markets, notes Mike Strine, CEO. “We were already positioned as a high-volume printer and found that the large-format equipment enhanced that position, even as we broadened our sales and marketing efforts into the display and packaging work that requires presses of this size,” Strine explains.