Large-format Printing — Size DOES Matter!
“Further, we were looking for areas where we could differentiate ourselves from the market at large—areas where there was strong continuing demand. King-size point-of-sale materials and litho wraps for packaging are two of those areas.
“Much of our point-of-purchase work is dynamic and very high-end,” adds Strine. “Most of our customers are blown away by the fidelity and quality of printing of the new MAN Roland presses, particularly those who have had less than fantastic experiences with some of the older large-format equipment that still dominates the landscape. Without a doubt, the quality of work coming off our new generation large-format equipment meets and exceeds that of our 40˝ presses.
“On high-volume signature work, our large-format capabilities have redefined the threshold between sheetfed and web quantities,” he points out. “Also, supporting these presses with bindery and finishing equipment capable of handling the large sheets has been key to maximizing the cost benefits.”
But what about Strine Printing’s overall ROI?
“Taking into consideration the investment needed for supporting equipment, such as super-sized CTP devices, three sheeters to convert the stock for these presses, extra-large skid turners, not to mention the diecutters and folders that support the format—the ROI question is much more complex than it would be for a single additional press,” Strine adds.
“The financial commitment we’ve made has resulted in redefining Strine as a print provider far beyond the traditional 40˝ players and has brought us into an entirely new segment of the graphic arts marketplace. We’ve been in the large-format business since 2001, and things have worked out better than we could have ever hoped.” PI