Accepting a Mail Dominant World —Cagle
My point? In the time that I wasted blathering about “The 10 Commandments,” you had ample time to go through your mail.
Oddly enough, I received an e-mail from someone with the pro-DNM faction. He wrote, “The proposed recent ‘Do Not Mail’ legislation is an opt-out law. Only those not desiring advertising mail need opt out. Anyone desiring advertising mail can do nothing—and continue to receive it. Why deny those wishing to avoid advertising mail the power to do so?”
He later concluded: “I do not consider handling unwanted advertising placed against my will on my personal property to be a civic obligation!”
I’ve corresponded with this man several times, and he seems a genuine, intelligent person. He’s not in our industry, I believe, so his name is irrelevant. His attitude is a reflection of modern society—an age of TiVo, iPods, cell phones and text messaging, where we’re able to filter out any messages that have not been preapproved. A country built on its sense of industriousness now abhors any attempts at marketing on a one-to-one basis. The door- to-door salesman has vanished, as has the dinner-time telemarketer.
You can make an argument that it has vastly improved our level of privacy. But now there are those who refuse the offer of “care to look at this by yourself when you have a free minute?” They feel violated by this “invasion” of privacy.
Where is this all going? Someday, perhaps, people will walk around with “do not disturb” indicators on their person, meaning they are not interested in giving you the time of day, directions or a quarter.
SCRATCH-N-LAFF: Here’s a little something that is both kind of pointless and perhaps a little fun, courtesy of the printing industry.
Concord Litho, of Concord, NH, printed a rub-and-sniff card as an interactive element for the May 3 episode of the NBC comedy, “My Name is Earl.” The cards, which appeared in the April 30 issue of TV Guide, featured six scratch-off fragrances, including Oreo cookie.