Trade Printers: Rising Web Lifts Boats
“You know that you’re doing business cards well when customers come back to you and give you a shot at doing something else,” notes Sam Vignjevic, vice president of e-commerce sales and marketing for Growll.
Direct mail has become another hot spot for Growll. An automated direct mail offering on its Website, tied in to postcards, allows clients to upload and approve their artwork, pay for postage, upload their lists and handle the postal acknowledgement form (PAF). Growll’s customer service team has earned its mailpiece design professional (MDP) certification through the U.S. Postal Service.
A sheetfed offset and digital printer, Growll installed an HP Indigo 7000 at the start of 2010, according to Vignjevic, and recently acquired a pair of high-speed, black-and-white copiers. But the biggest investment—Growll’s Website platform, is on tap for a complete overhaul by next January. Branded Websites will be a large part of that initiative.
“It’s a very robust, very flexible solution that we’ll be bringing out in January,” he says.
According to Vignjevic, customer service is the true variable that sets Growll apart from its contemporaries. When clients call in from 8:30 a.m. to 8:30 p.m., they will speak with a CSR who is “empowered to resolve your issue,” he points out. The ability to remedy issues and keep customers happy is what has augmented Growll’s retention rate.
(dba Partner Printing)
2010 Sales: N/A
Mark Sears cut his teeth in the publishing industry, having started a regional house dedicated to the real estate industry. The business flourished and Sears sold the firm to his largest customer, then used the proceeds to open a prepress company, Colour Concepts (CCI). He found even more success after debuting a large- format printing company in Las Vegas, servicing major casinos, transportation firms, outdoor malls and other gaming concerns.