Trade Printers: Rising Web Lifts Boats
For Sears, however, the big picture included Web-to-print solutions, so he sold the Vegas shop and ushered in Partner Printing, which has its headquarters in Riverside, CA, and a second plant in Elk Grove Village, IL. Partner Printing manufactures the full gamut of trade printing products, namely cards of all sorts (business, postcards, promotional, greeting, rack), along with brochures, catalogs, calendars and envelopes, among other things.
CCI/Partner Printing, which boasts a workforce of 180 employees, relies on offset, digital and wide-format printing processes. The firm plans to parlay its technology into providing web printing, labels, promotional products, textiles, forms, stamps and engraving, magnetic products (signs, cards and stickers) and blank/printed envelopes. It offers same-day turnaround on its most popular products, with standard turns of 24 to 48 hours.
The company has invested considerable capital during a very difficult period, according to Sears, company president. “The past two years, CCI has built and moved into two new facilities, added more than $10 million in additional equipment, and continues to spend additional dollars on software development and enhancements for our trade partners,” he says.
Additionally, the firm has embarked on a new initiative, the FPO Network, a new social media platform built on viral marketing strategies and network marketing principles to create non-traditional revenue streams for its trade members, according to Sears. All members have access to sell and promote FPO, with revenue opportunities including licensing, routing fees and other income derived from FPO.
“Our proprietary and patent-pending intelligent routing system will provide opportunities to our trade members to better service their customers and grow their bottom lines,” Sears explains. “Through consolidation and networking, our technology will provide a means to help customers manage their business and create a touchless workflow to improve efficiencies and reduce costs.
“By providing an open storefront to help our dealers sell their own products and services—in addition to connecting our dealers to their vendors and streamlining their work—the FPO Network and its technology will enhance the way business is done.”