2017 Springs to Life with Pantone's Pick for Color of the Year

It's the color of kiwis, the pigment of palm trees, the tint of matcha tea. It evokes the first days of spring, symbolic of new beginnings. Pantone's pick for the 2017 Color of the year is PANTONE 15-0343 Greenery.

Leatrice Eiseman, executive director of the Pantone Color Institute, insists,

“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Greenery follows a blending of two shades in 2016 — Serenity and Rose Quartz — chosen for their warmth and tranquility to represent blurred gender lines.

As the company stated in a release, Greenery is an ideal choice for designers of printed products because of its association with "freshness."

"Because of green’s prevalence in nature, it maintains a perception of being inherently good for you and organic. People respond on a visceral level to the hue, making the eye-catching Greenery an ideal shade for many applications of graphic design. This is especially true for packaging, where the sight of Greenery provides an instant message of freshness."

Click on the video below to watch PANTONE 15-0343 Greenery come to life.