16-Page Signature Fold Done Two Different Ways: 60-Second Fold of the Week
This week's episode offers an exercise in contrast. We're sharing two identically-folded pieces - both in the same proportions, but with entirely different sizes, designs and marketing purposes. Trish will share how a simple change in scale can swing the mood of the piece from intimate to bold.
The quiet, storytelling Zine format for 33 Acres Brewing Company was produced by Glenmore Custom Print + Packaging in Canada, while the oversized Norstrom sales promotion is a found sample. We think you'll love this week's "two-for-one" episode!
How was the 16-Page Signature Fold Done Two Different Ways produced?
Folding Style: 16-Page Signature
Production: (small sample) Glenmore, Vancouver, British Columbia
Creative: (small sample) Josh Michnik, Sara Harowitz, Carling Hind, Rebecca McCoglan
Clients: (small sample) 33acresbrewing.com / (large sample) Nordstrom.com
Paper: ~80-lb. text
Production: Machine fold
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.