11 Non-Sales Books That Will Grow Your Print Sales
If there was a "Sales 101" book that detailed every aspect of the selling process, included “how-to” instructions, and specific step-by-step tasks, would you read it? Neither would Bill Farquharson nor Kelly Mallozzi. Too boring. But, there are non-sales books which are far more interesting and valuable to help print sales reps do their jobs better.
This Short Attention Span Sales podcast episode is something of a book report. Bill and Kelly cover 11 of their top choices for must-reads (or in the case of one, must-listen to) and there is nothing boring about any of them.
Click here to listen to the podcast.