Whitestone Marketing Accuses ProGraphics of a Not-So-Smart Move

Whitestone Marketing Group sued ProGraphics Communications for federal and common law trademark infringement, false designation of origin and misrepresentation in commerce, false advertising, unfair competition, dilution, and misappropriation.

The complaint asserts that ProGraphics sought Whitestone’s services in or about May 2012, to develop a direct marking program for a manufacturer of picture frames to individual stores. The customer allegedly decided to test the program for its 2,700 individual stores after seeing a Whitestone PowerPoint presentation made by ProGraphics.

Whitestone alleges that it was to provide the direct marketing consultation services for the customer, and that ProGraphics announced the arrangement in a press release