PRINT World News: Direct Mail--The Personal Touch Pays Dividends

Despite a likely downturn in direct-mail (DM) spending in the United Kingdom due to the economic crisis, DM printers are finding ways to cope by investing in new technology and providing value-added services. For one thing, they are using their technology and skills to increase the amount of targeted, customer-specific marketing to help add value and get away from the stigma of undirected “junk mail.”