How to Measure Engagement to Enhance and Adjust Your Social Media Strategy

Setting goals and creating a strategy to achieve them is only half the battle of engaging readers on social media. The other half is measuring the results and adjusting accordingly. That is the message Grow Socially CEO and CMO John Foley emphasizes for publishers. Foley, who will facilitate the Social Media & Inbound Marketing Master Class on October 16th in NYC, says that a social media strategy is an ongoing process and publishers need to analyze a variety of social measurements as they perfect that strategy.

In the following Q&A Foley describes the different types of social activity publishers should consider measuring. He also delves into who should own the social media strategy, tracking the analytics and making changes when necessary.