Grow Socially's Foley on Best Practices for Developing a Social Media Strategy

John Foley of Grow Socially and facilitator of the Social Media & Inbound Marketing Master Class on October 16th, shares how publishers can craft and execute an effective social media strategy.

Creating a strategy around social media has proven challenging, not just for publishers, but for businesses across a wide spectrum. While it’s easy to link a sale to revenue, it’s difficult to tie a "retweet" or "like" to the bottom line.

Social media interactions are multipurpose making them difficult to quantify and even more challenging to build a meaningful strategy around.