How Often Do You Upsell Your Clients?
You may know that I’m a big Apple fan. Whenever I buy a product from Apple I usually end up spending more money than I planned. They always have ways for me to upgrade what I’m buying.
Apple is very good at upselling me. They plan all their products and marketing around the upsell.
Why don’t we use the upsell more for print?
So often, I approach a printer for a price. I receive it. And that’s it.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
