The 'Ideal' Trade Show Question
I have attended GRAPH EXPO every year for 20 years. The hall at McCormick Place is full of empty suits occupying booths. Vendors with sore feet and sore backs hope that the customers wandering the aisles will stop and make eye contact amidst the sensory-overloaded environment.
But then what?
How do you engage prospective clients in meaningful conversation? As a vendor who wrote a very large check, you want results and an ROI. But unless you know how to start that conversation, the entire experience will be rather like junior high school dances with everyone standing around looking at each other and the music blasting in the "gym."
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
