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You have heard the acronym KISS (Keep it Simple, Stupid), right? This is pretty self-explanatory and has been for many years.
What has changed? Today’s world is one in which we are all bombarded with information from multiple mediums. And, all at the same time. It is a world that moves rapidly and where we all say things like we are drowning, slammed, buried—okay, you get the idea. This means our attention span is shorter than ever (much like that of a goldfish).
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