Make a list of the ongoing tasks that you despise but are necessary in order to sell effectively.
A typical print rep’s or selling owner’s list would include:
- Find good companies to call on.
- Identify hot markets.
- Do the pre-call research so that I have something powerful to say.
- Follow up on accounts I have not heard from in a while.
Prospecting, filing, phone follow up. These and many other tasks generally get done last, if at all. I’ve often wished I could clone myself (though I am certain there’d be a lot of people who would fight to keep this from happening) so that part of me could do the monkey work while the other part went bananas selling or did guerrilla marketing (running joke in there somewhere).
- Categories:
- Business Management - Marketing/Sales

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.