Here’s the story of a friend of mine who tried to buy some print
He was excited. He was starting up a new business. And he was ready to invest in a few thousand dollars in print.
So my friend approached three printing companies. He rang them up and explained his requirements.
At first all went well
All the printing companies were pleased to hear from him. One company spent a considerable time on the phone understanding his needs. They had a lengthy conversation, helping him to create the right specifications.
- Categories:
- Business Management - Marketing/Sales

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."