Every Interaction is a Selling Situation
The best book on sales, hands down, has nothing to do with sales. It was written in the 1930s by Dale Carnagie, and every successful sales rep I know has not only read it once, they’ve read it multiple times. It is called, “How to Win Friends and Influence People.”
When I was 14, my mother handed me a copy in response to my complaints that I could not relate to my parents’ friends. Naturally, I used it to meet girls and was, um, the top salesman in my high school class. Moving on...
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- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
