The Tribe Undertakes a SWOT Analysis
Last week, the Fire Enterprises, Inc. (FEI) tribe defined and examined each stage of the Product Life Cycle. This week, the group undertakes a SWOT analysis in order to determine the strengths, weaknesses, opportunities and threats facing the business today. Remember, fire = print.
Standing in front of Numo, Zoot and Org in the conference room, Lucy drew a box on the whiteboard and split it into four quadrants: Strengths, Weaknesses, Opportunities and Threats. “A strategic SWOT analysis should be used to guide any business initiative we undertake, such as new product development and creation,” Lucy explained.
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- Business Management - Marketing/Sales
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
